This first section is the same intro I have each time for this Easy Pod, so skip ahead to the indicators if you’ve already read it.
I’m continuing with a feature I’m calling “Easy Pod” – a collection of indicators that help portray the current status of something. In this post, that something is the consumer. Let’s first review quickly what a consumer is, and why this matters.
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Quick ‘n Easy Consumer spending makes up about 70% of our economy, so we care deeply about how they are doing. Although intuitively it makes sense that a more confident consumer would spend more, it turns out that income is a bigger factor. Still, the consumer’s confidence and sentiment are good coincident indicators of how the economy is doing. |
From Merriam-Webster Dictionary:
Consumer = one that utilizes economic goods
We talk a lot about the GDP (Gross Domestic Product – Easy Intro to GDP) as the accepted measure of overall economic activity. Well, guess what makes up about two-thirds of that economic activity? That’s right, laundry detergent purchases. Just kidding. It’s consumer spending. That’s me, you, your neighbor … every one of us is a consumer, and the more we spend, the better the economy is generally doing.
Naturally, there is a huge interest in knowing how consumers are feeling. Are they confident about their financial health, which would mean they are more likely to make big purchases like cars, appliances, vacation packages, etc.? Or are they extremely concerned about losing their jobs or having their homes decrease in value, which might make them put off those purchases and even spend less at the grocery store?
To assess these kinds of things, there are countless indicators of the health of the consumer. In this “Easy Pod” I will take a look at a few different indicators related to the consumer that I like to follow. Check back regularly for updates.
Quick Summary
| Indicator (Click for details – only works if full article is open) | Current Rating (change) |
| Daily Consumer Leading Indicators | Neutral |
| Bloomberg US Weekly Consumer Comfort Index | Negative |
| Consumer Confidence Index (The Conference Board) | Negative |
| Consumer Sentiment (University of Michigan) | Negative |


